Archive for February 3rd, 2014

1.24.14: Macintosh Anniversary Film

by Tom Nelson

Just over a week ago, we celebrated the 30th anniversary of the Macintosh. While we were talking about our first experiences with the Mac, Apple was sending 15 camera crews around the world to document what the power of the Macintosh has inspired others to do, and to showcase the innovations that individuals empowered with technology can create.

1.24.14 - Macintosh Anniversary Film

Image courtesy of Apple

This short film was shot on iPhone 5s cameras and edited on Macs. The total time to shoot and edit the film was 36 hours. Each iPhone 5s camera crew beamed the videos by satellite in real-time to the director and editing crew in Los Angeles. The real-time transmission (or at least, very close to real-time, given how long it takes to transmit by satellite) allowed the director to be “on location” in fifteen remote sites at the same time to ensure the camera crews got the footage the director needed to tell the story of the personal technology revolution started by the Macintosh 30 years ago.

Read more on About: Macs.

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