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Archive for August 14th, 2014

by Tom Nelson

Phil Schiller, Apple’s head marketing dude, joined in the ALS Association’s Ice Bucket Challenge. The Ice Bucket Challenge has turned into a viral phenom as celebrities, groups, and just ordinary folks have taken to dousing themselves with buckets of ice water, making a donation to the ALS fund, and then challenging others to participate.

PhilSchillerALSChallenge

Image courtesy of Phil Schiller

Phil had a set of images taken as he poured a bucket of ice water over his head while standing on the beach. By the way, the beach looks like it may be just south of San Gregorio State Beach in California (update: a little birdie whispered in my ear that the beach was at Half Moon Bay). You may notice that Phil is wearing a Boston College t-shirt, which happens to be his alma mater.

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