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Archive for March 22nd, 2016

by Tom Nelson

Apple’s “Let Us Loop You In” media event focused on new Apple Watch bands, an iPhone SE, and an iPad Pro, plus iOS and tvOS updates. And as expected, the event didn’t have content directly related to our favorite product, Macs, although Apple will likely hold Mac events as the year rolls on. In the meantime, let’s take a quick look at some of the key announcements today, starting with new Apple products.

iPhoneSE

Image courtesy of Apple

iPhone SE

Surprising no one, Apple officially released the new iPhone SE. While the iPhone SE has impressive capabilities, perhaps the most important bit of information is that the new SE represents Apple’s commitment to having a modern iPhone lineup that encompasses both the classic 4-inch display size (iPhone SE), and the larger displays seen in the iPhone 6s products.

Apple will continue to sell the iPhone 6 and iPhone 6 Plus, but these models represent older technologies, and customers upgrading or purchasing new will likely consider the new iPhone SE or the current iPhone 6s and iPhone 6s Plus instead.

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